Project: Social Media Video

Words Speak For Themselves

Most of the videos I produce involve some kind of voiceover narrating along while the viewer engages with the visuals. Credello, however, wanted to produce a series of educational finance videos for social media.

The thing about social media is that most people scroll through photo after photo, video after video, with the audio muted. A voice never has a chance to catch the viewer’s attention!

That’s what made it fun to play with words in these WTF videos. The goal was to make sure we caught the eye right away and made our hypothetical scroller stop scrolling.

I also like that I got to learn a thing or two about finance as I was working on these videos as well!