Work
Project: On-Site Display Video
Fix4

Easy as 1, 2, 3

One of my favorite things to do, I’m not kidding, is to break down complex tasks into easy-to-follow steps. There’s a real satisfaction in being able to explain something to someone (or to myself!) in a simple fashion that is clear and effective.

The Fix4 team provided me with the steps to use their app, but asked me to present them in a video with as few words as possible so they could be displayed at a trade show video booth.

If you’ve been to a trade show, you know how much activity is going on around you, vying for your attention. We knew that anything too busy or complicated would immediately make a potential customer look elsewhere. We decided that a simple design, simple colors, and simple text would stand out among the chaos of a convention floor.