Project: Motion Graphics
Thinking in the Abstract
PLUSnxt’s Accellerator video offered a unique challenge: Pitch people on a software platform without showing the software platform.
But it got even more unusual than that: we didn’t want to see any of the typical explainer video tropes. You know the ones: we see a person who is frustrated because they can’t work as efficiently as they’d like, but ah ha!, suddenly there’s a new way to do things, and now they’re happy at how fast they can blaze through their work.
No, no, no. For this one, we relied on some striking visuals from PLUSnxt’s designer, Sophia Aragon, and a voice extolling the benefits of the platform.
My job was to take these graphic elements, along with the brand colors, and weave a “feeling” of a story, while staying in the realm of visual metaphor.
It’s one of the most fun projects I’ve had the good fortune to dive into, and I look forward to more opportunities to spread my abstract wings.